June 2020 Family Tech Trend Report

May was a big month in family tech, as the world woke up to how important child care is to the recovery of the economy, and family tech startups pitched in to help essential workers.

The takeaway: We need more. Better ed tech, more child care options, and more bailout money to help stem the tide of child care center closures.

Welcome to your monthly Family Tech Trend Report, brought you by Nanno.

May 2020 Fam-Tech Trends

Trend #1: A Child Care Crisis Like Never Before. Maybe it takes a pandemic to realize how essential “essential” work really is. The month of May taught us all a lot about the essential role of child care in our economy, first as we witnessed the impact of the shutdown on child care providers, then as we witnessed the impact of NOT having child care as the rest of the economy begins to reopen.


  • The pandemic is set to shutter 30% of US childcare centers — and it could prove catastrophic for the careers of American women (Business Insider)
  • You Can’t Reopen The Economy Without Child Care (HuffPost)
  • Want to actually help the economy? Bail out child care providers (LA Times)
  • When can child care resume? (NY Times)
  • Coronavirus child care crisis tops concerns as nation pushes to reopen. Parents ask: Who will watch our children? (USA Today)
  • The Case for Reopening Schools (WIRED)
  • Experts Predict What School Could Look Like When It Reopens - Catherine Pearson (HuffPost)

​Trend #2: Pandemic Parenting. Beyond the meme-worthy tweets and adorable video-bombing by celebrity kids, there lies the real dilemma of pandemic parenting: the possibility that the child care gap caused by the pandemic might cause a major movement of parents (let’s face it, probably mostly women) leaving the workforce.


  • ‘I had to choose being a mother’: With no child care or summer camps, women are being edged out of the workforce (The Washington Post)
  • Working parents find it’s nearly impossible to make plans with dwindling child-care options (CNBC)
  • The coronavirus has caused a child care crisis. Here’s how some parents are managing. (VOX)
  • ‘Crisis Schooling’ and the New Rhythms of Pandemic Parenting (WIRED)

Trend #3: Can Ed Tech Save the Day? Ed tech had its moment this spring as schools across the country pivoted to an ad hoc remote learning model. In the final assessment, the consensus is that the current state of ed tech leaves much to be desired.


  • As lockdowns stretch on, is edtech passing or failing? (TechCrunch)
  • Homeschooling desperately needs a redesign. I would know—I’m in third grade (Fast Company)
  • Schools turning to remote learning face a Chromebook and iPad shortage (Fast Company)
  • Google’s Read-Along App is now available in 180 countries (The Verge)

Trend #4: Family-Tech Startups Pitching In to Help. Though it’s a relatively new and underserved niche, the child care tech startups that do exist (including Nanno!) made valiant efforts to help bridge the child care gap for essential workers. (Stay tuned for more in the coming weeks.)


  • Denver startup builds childcare platform to help during Covid-19 (American Inno)
  • How child care startups in the U.S. are helping families cope with the COVID-19 crisis (TechCrunch)

Fam-Tech Funding Notes

  • Homeschooling startup Primer raises $3.7 million seed round led by Founders Fund (Tech Crunch)
  • Social Network for Women Peanut Raises $12M Series A Amid Pandemic (Tech Crunch)
  • Stork Club, a San Francisco, CA-based maternity care platform, raised $2.7M in seed funding (FINSMES)
  • Quizlet valued at $1 billion as it raises millions during a global pandemic (Tech Crunch)
  • Smart baby monitor makers Nanit secure $21M (Biz Journals)
  • Every Mother is a fitness streaming platform for new and expecting mothers (Tech Crunch)

About the Family Tech Trends Report

The Family Tech Trends Report is brought to you by Nanno, the first on-demand child care app that lets parents book high quality sitters and nannies on demand. We are to babysitting what Uber and Lyft are to transportation. We make it quick and easy to find and book an amazing sitter, so parents can live their lives (personally and professionally) knowing their kids are well cared for. Because we’re a family tech company and the market category is fairly new, we spend a LOT of time looking at what other companies in this space are doing. Since we’re doing all that work anyway, we thought we’d share it with you.

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About Liz Oertle
Denver, CO
Liz Oertle is the CEO and co-founder of Nanno. A recovering attorney and mother of two, she is passionate about helping parents connect with high quality childcare on demand.