July Family Tech Trend Report

Not surprisingly, the biggest trends in the family tech space this month revolved around side effects of COVID-19: health, education and family/household management. Founders are building some very exciting new technology in all three areas -- and deploying tech tools like AI and gaming to address them.

Welcome to your monthly Family Tech Trend Report, brought you by Nanno.

Trend #1: Mental Health

By far the coolest thing we saw this month was the FDA approval of the first prescription videogame, called EndeavorRx, to treat kids with ADHD. Meanwhile, Brightline launched a behavioral health platform for kids that connects kids with psychiatrists, therapists, and coaches who can provide one-on-one tele-therapy, and family health startup Maven acquired Bright Parenting, an app that helps parents with behavioral skills.


  • The FDA just approved the first prescription video game — it’s for kids with ADHD (Sean Hollister, The Verge)
  • This digital therapy platform aims to help kids stuck at home (Ruth Reader, Fast Company)
  • Fueled By Its $45 Million Series C, Digital Health Clinic Maven Acquires Bright Parenting To Equip Parents With Behavioral Skills (Bérénice Magistretti, Forbes)

Trend #2: Family/Household Management

Just as parents are reaching peak parenting burnout, a slew of apps have arrived to help lighten the load.  Villo aims to offer parents access to a virtual household manager, while a bunch of new products aim to keep families organized -- notably, Better AI (an AI-driven family organization app), Kin (which bills itself as Notion for families), and Modern Village (still a work in progress but planning to be an all-purpose to-do app for families).


  • Parental Overload? These Two Moms Are Working on Tech Cures (Julie Jargon, WSJ)
  • Better Ai Launches New Personal Assistant To Help Busy Families Manage Life (PR Newswire)

Trend #3: Education

Digital learning is here to stay -- and might be the biggest trend to come out of COVID so far in the fam-tech space. Perennial favorite (at least in my family) Osmo has launched an app that lets educators supervise Osmo activities remotely. Meanwhile, newcomer Lessonbee, ostensibly a health-ed platform, offers a diverse curriculum of difficult-to-teach topics, from sex education to race to mental health, that integrates into existing K-12 school districts as a separate standalone course.


  • Osmo Live helps educators teach young kids remotely (Dean Takahashi, Venture Beat)
  • Health class is outdated, so Lessonbee wants to fix it (Natasha Mascarenhas for TechCrunch)

Also of Note

The Family Tech Trends Report is brought to you by Nanno, the first on-demand child care app that lets parents book high quality sitters and nannies on demand. We are to babysitting what Uber and Lyft are to transportation. We make it quick and easy to find and book an amazing sitter, so parents can live their lives (personally and professionally) knowing their kids are well cared for. Because we’re a family tech company and the market category is fairly new, we spend a LOT of time looking at what other companies in this space are doing. Since we’re doing all that work anyway, we thought we’d share it with you.

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About Liz Oertle
Denver, CO
Liz Oertle is the CEO and co-founder of Nanno. A recovering attorney and mother of two, she is passionate about helping parents connect with high quality childcare on demand.